Hiring dilemmas and keeping top performers. Week 6 topic – WCU ENT600

Wasserman states that “evaluating a hire’s fit with the start-up can be much harder than evaluating his or her skills.”  We also must assume that we have put forth the correct attention and strategic thought that would allow us to derive what skills we are looking for in our start-up.  As many of us struggleContinue reading “Hiring dilemmas and keeping top performers. Week 6 topic – WCU ENT600”

Role dilemmas and recognizing and appreciating people who may offer (the not necessarily obvious) “skills you can teach and skills you can’t”. WCU – ENT600

Wasserman (Founders Dilemmas) states that founders often insist they do not care about titles.  He goes on to give examples of how they do and how unclear and direct titles and leadership most often causes problems and sometimes clashes of power.  I can personally relate here and often think about this in my current career. Continue reading “Role dilemmas and recognizing and appreciating people who may offer (the not necessarily obvious) “skills you can teach and skills you can’t”. WCU – ENT600”

Benefits and Risks of Homogeneous Teams, and the Role of Founders in Building Teams. – ENT600 – Week 4 – WCU

“If I have seen further it is by standing on the shoulders of Giants.” ~ Isaac Newton.  In reviewing Chapter 4 of “The Founder’s Dilemmas” as well as Chapter 1 of “How to Hire A-Players”, we are forced to realize that although we may be the founding owner the success of the company will almost always be theContinue reading “Benefits and Risks of Homogeneous Teams, and the Role of Founders in Building Teams. – ENT600 – Week 4 – WCU”

Building Social and Financial Capital – ENT600 – WCU

“Social capital — the connections and shared values that exist between people and enable cooperation — is the key to entrepreneurial success.” (Cancialosi, 2014).  The “key” to entrepreneurial success?  Wouldn’t establishing and growing financial capital be “key”?  As I read Wasserman’s section regarding building social and financial capital, he leads us down a similar pathContinue reading “Building Social and Financial Capital – ENT600 – WCU”

Maintaining Control versus Maximizing Wealth – What Is Your Definition of Success? WCU ENT600 – Week 2 blog

What does success look like as an entrepreneur?  I am sure that we all have differentiating personal answers but most often with entrepreneurs there are some desires to control our own destiny, work on our own terms, and have some control on what our incomes are.  I for one want to be profitable with myContinue reading “Maintaining Control versus Maximizing Wealth – What Is Your Definition of Success? WCU ENT600 – Week 2 blog”

Fire and Light Logo and Justification / Identity Analysis – ENT645 WCU

I wanted a simple logo that would give a consistent impression to potential customers and would be flexible to build upon with our overall persona that we would look to create with our overall marketing strategy.   Please listen to my reasoning and feel free to comment!  

Direct Response Marketing Tool – ENT645 WCU.

I took this project very seriously but I may not of truly understood its effectiveness.  It was a great exercise that allowed me to engage a few ideal clients as well as other business peers in a discussion concerning the effectiveness of the the two step marketing process in our genre of business. I truly lookContinue reading “Direct Response Marketing Tool – ENT645 WCU.”

Extended Pitch – ENT645 WCU

Hello All! Attached is my Extended Pitch! I wanted to use a real world scenario where I would be presenting to a group of my ideal clients (custom builders and designers) and introducing my conceptual company Fire and Light as a new business entering the market.   Thus, I performed this just like I would if I hadContinue reading “Extended Pitch – ENT645 WCU”

Presentation and Self Promotion Follow-up Response / Reflection WCU ENT645.

Thursday August 1st, I had the pleasure of discussing and presenting myself as an expert on the topic of preventing clear-cutting in the construction process in Pinehurst, NC.  This topic is a sub-topic of the long-range plan called “Envision the Village” that I used in the announcement of my presentation.     As I work withContinue reading “Presentation and Self Promotion Follow-up Response / Reflection WCU ENT645.”