TV Commercials – Greatest Marketing Campaigns – WCU ENT610

1984 – Apple Inc. Company – Apple Inc. Company website – http://www.apple.com               A powerful commercial that only ran one time during the 1984 Super Bowl introducing Apple’s MacIntosh Computer that was being released on January, 24th of that year.  The commercial references George Orwell’s Novel 1984 as the backdrop stage of the story.  TheContinue reading “TV Commercials – Greatest Marketing Campaigns – WCU ENT610”

“Greatest Marketing Campaigns “ Analysis of 5 Radio Ads – WCU ENT610

Take on Car Hassles – 2017 Ad Link – https://aef.com/ad-campaigns/take-car-hassles-2/ Company – Nissan Leaf Company Website – https://www.nissanusa.com/            “Take on Car Hassles,” is a quick hitting and to the point ad that states that if you are tired of going to the gas station then you should drive a Nissan Leaf.  Ad Objectives –Continue reading ““Greatest Marketing Campaigns “ Analysis of 5 Radio Ads – WCU ENT610”

WCU – ENT601 – Week 7 Reflection.Extreme Ownership – Being Clear, Simple, and Precise.

“Relax. Look around. Make a call” (Jacko Willink). One of the first lessons in the book and three brief sentences that I have been echoing inside my head since I began reading Extreme Ownership. It all starts there, then prioritization and implantation begin. Willink also warns that trying to accomplish all your task at onceContinue reading “WCU – ENT601 – Week 7 Reflection.Extreme Ownership – Being Clear, Simple, and Precise.”

Cover and Move. Extreme Ownership Week 6 Reflection. WCU ENT601

A common assault maneuver within the military is Cover and Move. SEAL teams practice this maneuver as it is understood that a collaborative effort between teams is many times required to achieve each teams’ objective. In many dangerous situations as well as in business, one teams goal can not be achieved without a mutual assistanceContinue reading “Cover and Move. Extreme Ownership Week 6 Reflection. WCU ENT601”

NO BAD TEAMS, ONLY BAD LEADERS WEEK 5 REFLECTION WCU ENT601.

In Extreme Ownerships chapter 2, Leif Babin examines one of the core fundamentals of Extreme Ownership that a team is only as good as its leader.  The point is driven home, as is the title, there are no bad teams, only bad leaders.  As with many of the fundamental truths with Extreme Ownership, the pointContinue reading “NO BAD TEAMS, ONLY BAD LEADERS WEEK 5 REFLECTION WCU ENT601.”

Ego in Extreme Ownership. Week 4 Reflection. WCU ENT601.

For the first few years after receiving my bachelor’s degree I worked for American Express Financial Advisors. A leader that I looked up to there once told me a story; If you are driving to the store to get some milk and the car next to you cuts you off and then the driver flipsContinue reading “Ego in Extreme Ownership. Week 4 Reflection. WCU ENT601.”

Deeper Look Into Extreme Ownership. – WCU ENT601 – Week 3 Reflection.

This week I want to explore a little deeper look into the definition and what it means to have Extreme Ownership.  As it is the title of the book, the authors no doubt expand on their point into other multiple facets that ultimately make up Extreme Ownership.  I plan to dig into each one ofContinue reading “Deeper Look Into Extreme Ownership. – WCU ENT601 – Week 3 Reflection.”

WCU ENT601 – Entrepreneurial Innovation. Week 2 Reflection.

I have chosen the book Extreme Ownership: How U.S. Navy SEALs Lead and Win as my course book that I will utilize in my “Creativity-Innovation” Book Reflections for my WCU ENT601 class Entrepreneurial Innovation. I am excited as this book was of interest to me given that it was a New York Times Bestseller andContinue reading “WCU ENT601 – Entrepreneurial Innovation. Week 2 Reflection.”

Investor Dilemmas and the Issues of an Evolving Company. Week 7 Blog – WCU ENT600

We have concluded many times that “Money buys time” and liquidity will give you opportunity to make better, more sound decisions that may contribute more to the long-term health of the start-up.  Time and money keep you from having to take a major risk too early in the company that could jeopardize the start-up itselfContinue reading “Investor Dilemmas and the Issues of an Evolving Company. Week 7 Blog – WCU ENT600”