Fire & Light – Ideal Client Identification

As directed in our ENT 645 – Entrepreneurial Marketing Class at Western Carolina University I performed an Ideal Client Identification screen-cast for a conceptual company, Fire and Light. I have presented in many ways in the past but never through a screen-cast. Certainly uncomfortable but i enjoyed the alternate way to present.

The exercise was thought provoking and I felt like I could go on for days and just expand the concept into a working company just from this start. However, in an effort to be direct and as clear as possible I had this result. Please send feedback! I need to improve..thank you!

Fire & Light Ideal Client

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